Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs - If laggard's disadvantages are small, why rush?
Year of publication: |
2000
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Authors: | Narasimhan, Chakravarthi ; Zhang, Z.John |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 19.2000, 4, p. 313-327
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