Market entry using country-of-origin intelligence in an emerging market
Year of publication: |
2007
|
---|---|
Authors: | Khan, Hina ; Bamber, David |
Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 14.2007, 1, p. 22-35
|
Subject: | KMU | SME | Internationaler Markteintritt | International market entry | Marketingmanagement | Marketing management | Herkunftsbezeichnung | Designation of origin | Internationaler Markt | International market | Pakistan |
-
Marketing in China : Chancen und Risiken am Beispiel deutscher KMU
Hutterer, Jan, (2006)
-
Strategien im internationalen Verlagsmarketing
Schulte-Hillen, Gerd, (2001)
-
Vörös, Tünde, (1998)
- More ...
-
Market entry using country-of-origin intelligence in an emerging market.
Khan, Hina, (2007)
-
Country of origin effects, brand image, and social status in an emerging market
Khan, Hina, (2008)
-
Relevant or redundant: Elite consumers' perception of foreign-made products in an emerging market
Khan, Hina, (2012)
- More ...