Market expansion strategies in multinational marketing
Igal Ayal and Jehiel Zif
| Year of publication: |
1979
|
|---|---|
| Authors: | Ayal, Igal ; Zif, Jehiel |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 43.1979, 3, p. 84-94
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| Subject: | Aussenwirtschaftsbetrieb |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001840476