Market‐facing strategic alliances in the fashion sector
Year of publication: |
2011
|
---|---|
Authors: | Wigley, Stephen M. ; Provelengiou, Aikaterini‐Konstantina |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 15.2011, 2, p. 141-162
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate strategy | Strategic management | Strategic alliances | Fashion industry |
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