Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model
| Year of publication: |
2003
|
|---|---|
| Authors: | Johnson, Jean L. ; Lee, Ruby Pui-Wan ; Saini, Amit ; Grohmann, Bianca |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 31.2003, 1, p. 74-89
|