Market initiatives of large companies serving low-income sectors
Year of publication: |
2010
|
---|---|
Authors: | Bruni Celli, Josefina ; González, Rosa Amelia ; Lozano, Gerardo |
Published in: |
Socially inclusive business : engaging the poor through market initiatives in Iberoamerica; a collaborative research project of the Social Enterprise Knowledge Network. - Cambridge, Mass. [u.a.] : Harvard Univ. Press, ISBN 978-0-674-05336-6. - 2010, p. 27-62
|
Subject: | Unternehmen | Enterprise | Geschäftsmodell | Business model | Innovation | Niedrigeinkommen | Low income | Lateinamerika | Latin America |
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