Market Intelligence : Building Strategic Insight

Market Intelligence -- Table of Contents -- Foreword -- Preface -- CHAPTER 1 Converging Foundations of Intelligence Analysis -- It Depends how you Look at It -- Focus of the Analysis -- Decisional "Altitude" -- Decisional Scope -- Customer/Market Scope -- Product and Technological Scope -- Network Definition -- Temporal Dimension -- Competitive Battlefield -- Academic Perspectives -- Conclusion -- CHAPTER 2 Strategies for a Competitive Advantage -- Seeking a Competitive Advantage -- The Organization's Strategic Options -- It is not all about Aggression -- Deterrence -- Attack Strategies -- Defensive Strategies -- REFERENCES -- CHAPTER 3 Industry Analysis: Key to Understanding the Competitive Situation -- The Importance of Industry Analysis -- The Concepts of Industry Analysis -- Factors which Influence the Competitive Position -- Competitors in the Industry -- Buyers (the converse of these factors apply to suppliers) -- Entry Barriers -- Exit Barriers -- Substitutes -- Influencers -- The Industry and the Macro or External Business Environment -- The Life Cycle and the Industry -- What is the "Industry"? -- Industry Analysis in Practice -- Making Sense of a Mass of Information -- The Outline Diagrams -- Mapping Strategic Groups -- Taking a Dynamic View -- REFERENCES -- CHAPTER 4 Company Analysis: Assessing Competitive Fitness -- Introduction -- The Company Analysis -- How to Perform a Company Analysis -- Why Perform the Company Analysis -- Preparing a Strategic Plan -- Review of the Strategic Situation -- Mergers and Acquisitions (M&As) -- Divestments -- Analysis of Synergies -- REFERENCES -- CHAPTER 5 Intelligence Analysis -- The Need for a Method -- What do we want from Competitor Analysis? -- Developing Competitor Profiles -- Marketing Diagrams -- Portfolio Analysis -- Sources of Customer Value: The Value Chain -- Benchmarking.