Market knowledge and new product performance: the mediating effects of new product creativity
Year of publication: |
2019
|
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Authors: | Dąbrowski, Dariusz |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Publ. House "Technika", ISSN 2029-4433, ZDB-ID 2400520-4. - Vol. 20.2019, 6, p. 1168-1188
|
Subject: | market knowledge | creativity | product novelty | product meaningfulness | product performance | competitive advantage | innovation | mediation | new product | high technology | Produktentwicklung | New product development | Innovation | Kreativität | Creativity | Hochtechnologie | High technology | Innovationsmanagement | Innovation management | Wettbewerbsvorteil | Competitive advantage | Produktivität | Productivity | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/jbem.2019.10788 [DOI] |
Classification: | M10 - Business Administration. General ; M31 - Marketing ; O30 - Technological Change; Research and Development. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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