Market leadership strategies for service companies : creating growth, profits, and customer loyalty
Craig Terrill and Arthur Middlebrooks
| Year of publication: |
2000
|
|---|---|
| Authors: | Terrill, Craig ; Middlebrooks, Arthur |
| Publisher: |
Lincolnwood, Ill : NTC Business Books |
| Subject: | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention | Dienstleistungsbetrieb | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XVI, 268 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | At head of title: American Marketing Association Includes bibliographical references (p. 253-254) and index : £24.95 : CIP entry (May) |
| ISBN: | 0-8442-2441-3 |
| Classification: | Dienstleistungen: Allgemeines ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001350452