Market masculinities and electronic trading

The transition from exchange mediated by the technology of open outcry to that mediated more entirely by screen might be expected to alter the pronounced gendering of trading. Focusing on narrative repertoires of alternative trading regimes we examine how traders make sense of their activities at the same time as practically orienting them and argue that compared to the widely acknowledged masculinity of open outcry trading, screen based trading provides no less of an arena for expression of compulsory masculinity. Methodologically, we call for greater attention to ethnographically grounded analyses of the gendered repertoires of exchange.