Market orientation and communication methods in international strategic alliances
Jong-Kuk Shin; Min-Sook Park; Rhea Ingram
| Year of publication: |
2012
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|---|---|
| Authors: | Shin, Jong-kuk ; Park, Min Sook ; Ingram, Rhea |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 11, p. 1606-1611
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| Subject: | Strategische Allianz | Strategic alliance | Internationaler Markteintritt | International market entry | Interne Kommunikation | Internal communication | KMU | SME | Südkorea | South Korea | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009681916