Market Orientation and Corporate Brand Performance : A Bayesian Analysis
Year of publication: |
2013
|
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Authors: | Sarkar, Soumya ; Chakravarty, Subhashish |
Publisher: |
[S.l.] : SSRN |
Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Bayes-Statistik | Bayesian inference | Markenarchitektur | Brand architecture | Unternehmenserfolg | Firm performance |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Series: | Indian Institute of Management Udaipur Research Paper Series ; No. 2012-2171274 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 12, 2013 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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