Market orientation and CSR : performance implications
Year of publication: |
August 2016
|
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Authors: | Kiessling, Timothy S. ; Isaksson, Lars ; Yasar, Burze |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 137.2016, 2, p. 269-284
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Subject: | CSR | Customer orientation | Customer interaction | Market orientation | Performance | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Unternehmenserfolg | Firm performance |
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