Market orientation and dimensions of strategic orientation
| Year of publication: |
1998
|
|---|---|
| Authors: | Morgan, Robert E. ; Strong, Carolyn A. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 11-12, p. 1051-1073
|