MARKET-ORIENTATION AND INNOVATION IN SMALL AND MEDIUM ENTERPRISES
Year of publication: |
2011
|
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Authors: | DALOTA, Marius-Dan |
Published in: |
Holistic Marketing Management Journal. - Holistic Marketing Management, ISSN 2247-1189. - Vol. 1.2011, 1, p. 12-20
|
Publisher: |
Holistic Marketing Management |
Subject: | Innovation management | Change management | SME’s growth | Performance management |
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