Market orientation and performance of small and medium enterprises in Ghana : the mediating role of innovation
Year of publication: |
2019
|
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Authors: | Bamfo, Bylon Abeeku ; Kraa, Jerry Jay |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 6.2019, p. 1-16
|
Subject: | Market orientation | innovation | performance | small and medium enterprises | Ghana | KMU | SME | Innovation | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2019.1605703 [DOI] hdl:10419/206175 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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