Market orientation and supply chain management in the fashion industry
Nobukaza J. Azuma, John Fernie and Toshikazu Higashi
| Year of publication: |
2004
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|---|---|
| Authors: | Azuma, Nobukaza J. ; Fernie, John ; Higashi, Toshikazu |
| Published in: |
Logistics and retail management : insights into current practice and trends from leading experts. - London [u.a.] : Kogan Page, ISBN 0-7494-4091-0. - 2004, p. 62-81
|
| Subject: | Marketingmanagement | Marketing management | Bekleidungsindustrie | Clothing industry | USA | United States | Mode | Fashion | Lieferkette | Supply chain |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002533210