Market orientation as inter-firm cooperation : an international study of the grocery sector
Year of publication: |
2007
|
---|---|
Authors: | Elg, Ulf |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 25.2007, 4, p. 283-297
|
Subject: | Einzelhandel | Retail trade | Konsumgüterindustrie | Consumer goods industry | Unternehmenskooperation | Inter-firm cooperation | Konsumgütermarketing | Consumer goods marketing | Vertriebsweg | Distribution channel |
-
Hesse, Josef, (2004)
-
The trade marketing dimension : a strategy model for the retail landscape
Cijs, Ron, (2008)
-
Heydt, Andreas von der, (1997)
- More ...
-
Competing corporate sustainability perceptions in a global retail organization
Elg, Ulf, (2020)
-
The Role of Corporate Branding in a Market Driving Strategy
Tarnovskaya, Veronika, (2008)
-
Matens metamorfos : en studie av matkonsumtionens förändring under 1960-, 70- och 80-talen
Elg, Ulf, (1987)
- More ...