Market orientation in a digital world
Year of publication: |
June 2017
|
---|---|
Authors: | Kohli, Ajay Kumar |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 18.2017, 3, Supplement, p. 203-205
|
Subject: | Market orientation | digital technologies | Informationstechnik | Information technology | Digitalisierung | Digitization | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing |
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