Market orientation, marketing capabilities and sustainable innovation : the mediating role of sustainable consumption and competitive advantage
Year of publication: |
2017
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Authors: | Kamboj, Shampy ; Rahman, Zillur |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 40.2017, 6, p. 698-724
|
Subject: | Innovation | Market orientation | Competitive advantage | Sustainable consumption | Marketing capabilities | Wettbewerbsvorteil | Marketingmanagement | Marketing management | Marketing | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Sustainability | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance |
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