Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces
Year of publication: |
2009
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Authors: | Augusto, Mário ; Coelho, Filipe |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 38.2009, 1, p. 94-109
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