Market orientation of retail brands in the grocery chain : the role of supplier relationships
Year of publication: |
2008
|
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Authors: | Elg, Ulf ; Paavola, Heli |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 18.2008, 2, p. 221-233
|
Subject: | Lebensmitteleinzelhandel | Food retailing | Handelsmarke | Store brand | Einkaufsgemeinschaft | Cooperative purchasing | Wettbewerbsstrategie | Competitive strategy |
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