Market orientation of riding schools : a comparison of for profit and nonprofit organizations using structural equation modeling
Year of publication: |
October-December 2017
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Authors: | Wiegandt, Katharina ; Spiller, Achim |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 29.2017, 4, p. 465-487
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Subject: | market orientation | riding schools | structural equation modeling | volunteers | Strukturgleichungsmodell | Structural equation model | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management | Marketing | Nonprofit-Marketing | Nonprofit marketing | Ehrenamtliche Arbeit | Voluntary work | Marktforschung | Market research |
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