Market orientation, restructuring and collaboration : the impact of digital design on organizational competitiveness
Year of publication: |
2023
|
---|---|
Authors: | Dabić, Marina ; Stojčić, Nebojša ; Afawubo, Komivi ; Chouki, Mourad ; Huck, Nicolas |
Published in: |
Creativity and innovation management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1467-8691, ZDB-ID 2027722-2. - Vol. 32.2023, 3, p. 425-441
|
Subject: | collaboration | competitiveness | digital design | market orientation | restructuring | Marketingmanagement | Marketing management | Organisatorischer Wandel | Organizational change | Wettbewerb | Competition | Digitalisierung | Digitization |
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