Market orientation versus innovative culture: two routes to superior brand performance
| Year of publication: |
2007
|
|---|---|
| Authors: | O'Cass, Aron ; Ngo, Liem Viet |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 41.2007, 7-8, p. 868-887
|