Market orientation when customers seem content with the status quo : observations from Indian agri-business and a case study
by S. P. Raj and Atanu Adhikari
| Year of publication: |
2010
|
|---|---|
| Authors: | Raj, S. P. ; Adhikari, Atanu |
| Published in: |
Market orientation : transforming food and agribusiness around the customer. - Farnham, Surrey [u.a.] : Gower, ISBN 978-0-566-09208-4. - 2010, p. 208-228
|
| Subject: | Marketingmanagement | Marketing management | Agroindustrie | Agro-industry | Kühlung | Cooling | Indien | India |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010474608