Market-oriented destination marketing : an operationalization
Nathaniel D. Line and Youcheng Wang
| Year of publication: |
January 2017
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|---|---|
| Authors: | Line, Nathaniel D. ; Wang, Youcheng |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 56.2017, 1, p. 122-135
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| Subject: | destination marketing | market orientation | stakeholder theory | construct development | Tourismusmarketing | Tourism marketing | Stakeholder | Destinationsmanagement | Destination management | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Tourismusregion | Tourism destination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287515622288 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636794