Market pioneers, late movers, and the resource-based view (RBV): A conceptual model
Lieberman and Montgomery note that "...we see benefits from linking empirical findings on first-mover advantages with the complementary stream of research on the resource-based view of the firm" (1998, p. 1111); they suggest that such a link will help explain differences in firm performance. Therefore, this study develops a conceptual framework linking FMAs with the resource-based view of the firm (RBV); in doing so, this framework explains the links between entry timing, resource management, and firm performance. Specifically, this study examines FMAs in light of a four-step resource management process [Morgan RM. Relationship marketing and marketing strategy: the evolution of relationship strategy within the organization. In: Sheth JN, Parvatiyar A, editors. Handbook of Relationship Marketing. Thousand Oaks, California: SAGE Publications, 2000. p. 481-504.; Morgan RM, Hunt S. Relationship-based competitive advantage: the role of relationship marketing in marketing strategy. J Bus Res 1999; 46 (November): 281-90.] consisting of: 1) efficient acquisition (EA), 2) bundling/combining (BC), 3) positioning (POS), and 4) maintenance/protection (MP). The link between FMAs and the resource management process helps explain why so few first movers retain their advantages.
Year of publication: |
2008
|
---|---|
Authors: | Finney, R. Zachary ; Lueg, Jason E. ; Campbell, Noel D. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 61.2008, 9, p. 925-932
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Interpersonal communication in the customer socialization process : scale development and validation
Lueg, Jason E., (2007)
-
Interpersonal communication in the customer socialization process : scale development and validation
Lueg, Jason E., (2007)
-
Hunting the whale : more evidence on state government leviathans
Campbell, Noel D., (2007)
- More ...