Market positioning of differentiated products
Dimitrios A. Giannias
| Year of publication: |
1999
|
|---|---|
| Authors: | Giannias, Dimitrios A. |
| Published in: |
International journal of the economics of business. - Abingdon, Oxfordshire : Routledge, ISSN 1357-1516, ZDB-ID 1196953-2. - Vol. 6.1999, 1, p. 29-39
|
| Subject: | Produktdifferenzierung | Product differentiation | Markenartikel | Brand | Markenführung | Brand management | Hedonischer Preisindex | Hedonic price index | Schätzung | Estimation | Reifenindustrie | Tyre industry | Welt | World |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001411603