Market research and the politics of new product development
Year of publication: |
1995
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Authors: | Brown, Andrew D. ; Ennew, Christine T. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 11.1995, 4, p. 339-354
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