Market research in product development
Year of publication: |
2007
|
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Authors: | Leonard, Dorothy A. |
Published in: |
Knowledge creation and management : new challenges for managers. - New York, NY : Oxford University Press. - 2007, p. 146-157
|
Subject: | Marktforschung | Market research | Produktentwicklung | New product development | Produktivität | Productivity | Innovation |
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(1975)
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