Market response models : econometric and time series analysis
Year of publication: |
2001 ; 2. ed.
|
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Authors: | Hanssens, Dominique M. ; Parsons, Leonard J. ; Schultz, Randall L. |
Publisher: |
Boston, Mass. [u.a.] : Kluwer |
Subject: | Zeitreihenanalyse | Ökonometrie | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | XIV, 501 S. : graph. Darst. |
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Series: | International series in quantitative marketing. - New York, NY : Springer. - Vol. 12 |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 0-7923-7826-1 |
Classification: | Methoden und Techniken der Volkswirtschaft ; Methoden und Techniken der Betriebswirtschaft |
Source: |
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