Market segmentation and positioning in specialized industrial markets
Year of publication: |
1985
|
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Authors: | Doyle, Peter ; Saunders, John |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 49.1985, 2, p. 24-32
|
Subject: | Absatzpolitik | Chemieindustriebetrieb | Vereinigte Staaten |
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