Market Segmentation by Cohorts: The Value and Validity of Cohorts in America and Abroad
| Year of publication: |
2000
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|---|---|
| Authors: | Schewe, Charles D. ; Noble, Stephanie M. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 16.2000, 1-3, p. 129-142
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