Market Segmentation by Motivation: The Case of Switzerland
Year of publication: |
2002
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Authors: | Bieger, Thomas ; Laesser, Christian |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 8643775. - Vol. 41.2002, 1, p. 68-76
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