Market segmentation : conceptual and methodological foundations
Year of publication: |
2000 ; 2. ed.
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Authors: | Wedel, Michel ; Kamakura, Wagner A. |
Publisher: |
Boston [u.a.] : Kluwer Acad. Publ. |
Subject: | Marktsegmentierung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | XXII, 382 S. : graph. Darst. |
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Series: | International series in quantitative marketing. - New York, NY : Springer. - Vol. 8 |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 0-7923-8635-3 |
Classification: | Marketing |
Source: |
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Halsch, Gerhard, (1995)
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Tonträgermarketing : Marktdynamik und Anpassungsmanagement
Conen, Michael, (1995)
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Internationale Marktsegmentierung im Automobilmarketing
Heise, Gilbert, (1997)
- More ...
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Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling
Wedel, Michel, (1999)
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Concomitant variable latent class models for the external analysis of choice data
Kamakura, Wagner A., (1992)
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Wedel, Michel, (1993)
- More ...