Market segmentation and the structure of competition: applicability of the strategic group concept for an improved market segmentation on industrial markets
Year of publication: |
2001
|
---|---|
Authors: | Sollner, Albrecht ; Rese, Mario |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 51.2001, 1, p. 25-36
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Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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