Market segmentation : using demographics, psychographics and other niche marketing techniques to predict and model customer behavior
Art Weinstein
| Year of publication: |
1994 ; Rev. ed.
|
|---|---|
| Authors: | Weinstein, Art |
| Publisher: |
Chicago, Ill. [u.a.] : Probus Publ. Co. |
| Subject: | Marktsegmentierung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 313 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Später u.d.T.: Weinstein, Art: Handbook of market segmentation |
| ISBN: | 1-55738-492-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004185630