Market segmentation with mixture regression models : understanding measures that guide model selection
Year of publication: |
2008
|
---|---|
Authors: | Sarstedt, Marko |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 16.2007/08, 3, p. 228-246
|
Subject: | Marktsegmentierung | Market segmentation | Regressionsanalyse | Regression analysis | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Theorie | Theory |
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