Market shaping MNCs in emerging markets : stakeholder engagement and the role of embeddedness
Year of publication: |
2023
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Authors: | Schaumann, Janina M. ; Tarnovskaya, Veronika |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 114.2023, p. 64-79
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Subject: | Embeddedness | Engagement activities | Market shaping | Market shaping roles | Market vision | Secondary qualitative data analysis | Multinationales Unternehmen | Transnational corporation | Stakeholder | Schwellenländer | Emerging economies |
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