Market-shaping phases : a qualitative meta-analysis and conceptual framework
Alexander Flaig, Daniel Kindström, Mikael Ottosson
| Year of publication: |
2021
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|---|---|
| Authors: | Flaig, Alexander ; Kindström, Daniel ; Ottosson, Mikael |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 11.2021, 3/4, p. 354-374
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| Subject: | Market-shaping | Qualitative meta-analysis | Shaping markets | Market driving | Market innovation | Market creation | Market strategy | Meta-Analyse | Meta-analysis | Marketingmanagement | Marketing management | Marketing | Qualitative Methode | Qualitative method |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-021-00213-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012819661