Market Share Pioneering Advantage: A Theoretical Approach
Year of publication: |
1990
|
---|---|
Authors: | Fershtman, Chaim ; Mahajan, Vijay ; Muller, Eitan |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 36.1990, 8, p. 900-918
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing: competitive strategy | new products | pricing and advertising | differential games |
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