Market share rewards to pioneering brands : an empir. analysis and strategic implications
Year of publication: |
1986
|
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Other Persons: | Urban, Glen L. (contributor) |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 32.1986, 6, p. 645-659
|
Subject: | Marketing | Innovation |
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