How Market Smarts Can Protect Property Rights - Intellectual property comprises an ever-increasing fraction of corporate wealth, but what's the good of that if an ever-increasing fraction of the property is copied or stolen? Six market-based strategies can help companies protect their innovations.
Year of publication: |
2004
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Authors: | Anand, Bharat ; Galetovic, Alexander |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2004, p. 72-81
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