Market strategy renewal as a dynamic incremental process
Year of publication: |
2012
|
---|---|
Authors: | Martens, Rudy ; Matthyssens, Paul ; Vandenbempt, Koen |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 6, p. 720-728
|
Subject: | Charles Edward Lindblom | Organisationstheorie | Organization theory | Marketingmanagement | Marketing management | Organisatorischer Wandel | Organizational change |
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