Market valuation of marketing alliances in East Asia: Korean evidence
Year of publication: |
2013
|
---|---|
Authors: | Lee, Hyunchul ; Kim, Dukyong ; Seo, Minkyo |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 12, p. 2492-2499
|
Publisher: |
Elsevier |
Subject: | Marketing alliances | Firm value | Event study | Abnormal return | Cumulative abnormal return |
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