Marketer acculturation to diversity needs : the case of modest fashion across two multicultural contexts
Stephanie Slater, Catherine Demangeot
| Year of publication: |
2021
|
|---|---|
| Authors: | Slater, Stephanie ; Demangeot, Catherine |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 134.2021, p. 702-715
|
| Subject: | Neo-institutional theory | Acculturation theory | Multicultural marketplaces | Modest fashion | Context | Institutional work | Mode | Fashion | Institutionenökonomik | Institutional economics | Interkulturelle Beziehungen | Cross-cultural relations | Ethnische Gruppe | Ethnic group | Interkulturelles Management | Cross-cultural management | Diversity Management | Diversity management | Soziale Integration | Social integration | Neue Institutionenökonomik | New institutional economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.05.059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012643951