Marketing 2.0 : neue Strategien, Chancen und Risiken der digitalen Mundpropaganda
Moritz Hämmerlein
| Year of publication: |
2009
|
|---|---|
| Authors: | Hämmerlein, Moritz |
| Publisher: |
Hamburg : Diplomica-Verl. |
| Subject: | Marketing | World Wide Web 2.0 | Mund-zu-Mund-Werbung | Neue Medien | Risikoanalyse |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | 76 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8366-7869-8 |
| Classification: | Webentwicklung, Webanwendungen ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004953045