Marketing : a complete guide
Martin Christopher & Malcolm McDonald with Margrit Bass
| Year of publication: |
2003
|
|---|---|
| Authors: | Christopher, Martin ; McDonald, Malcolm ; Bass, Margrit |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 556 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-333-99436-1 ; 0-333-99437-X |
| Source: |
Persistent link: https://www.econbiz.de/10004778948