Marketing a consumer durable brand in Malaysia : a conjoint analysis and market simulation
Fon Sim Ong; Philip J. Kitchen; Shih Shiuan Chew
| Year of publication: |
2010
|
|---|---|
| Authors: | Fon Sim Ong ; Kitchen, Philip J. ; Shih Shiuan Chew |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 6, p. 507-515
|
| Subject: | Konsumgütermarketing | Consumer goods marketing | Kühlung | Cooling | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Malaysia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008772887